Question 2: How does your media product represent particular social groups?

My magazine represents a group of teenagers and adults combined. For example, my magazine does not just contain adults who love metal and rock music, it contains teenagers who have the same desire for that type of music. This enables both adults and teenagers express their opinions about heavy metal music. The front picture is quite deceiving as it doesn't look like these people are part of a heavy metal band. In my picture, I have tried to keep the expressions simple. With no smilies and simple expressions, it shows that these guys are dedicated towards their music. Their music is based on war and death, so smilies wouldn't be very appropriate. The people who buy the magazine will know what these expressions mean and what sort of band they are from. I wouldn't be worried to place articles about drugs and alcohol because heavy metal artists are known to take drugs and drink. This would not influence drugs, only talk about them and their part of a musicians life and how it effects them. Long-ish hair with hoodies and coloured jackets is popular with metal musicans as it shows they are not always screaming about life and death. The cartoony effect I have put on the pictures also reflects this. I would not want the muscians to be smiling because this gives them a happy feel but their music is not about happiness and joy. From this Kerrang front cover, we can see that they also have simple facial expressions which show that they are serious about their music. The image on Kerrang is a much closer shot because the image has been shot in a studio. We can tell this because of the white background. I decided to have my shot full body to show the posture of the band members. The costumes within my image and the kerrang image are very similar. Simple clothing is part of their simple image. They do not want to be over-dramatised.



Demographics of my magazine:
Gender: Mainly males because of the male colour schemes.
Age: 14+
Race: All races
Social:C1C2DE
Area: All areas within the UK.

The Psychographics of my magazine are individuals that believe that music is their life and they will do anything to go to their favourite band's concert.


I would say that my image has an anti-consumerist stance as they have no facial expressions. This shows that they have no intention of selling themselves but more worried about the quality of thir music.









The comparison between my image and the kerrang image is that the facial expression, hair and costume are all similar. Long hair is a typical aspect of people in rock or punk bands. The facial expressions of both images are bland and serious faces. This shows that they are serious about their music. Both the costumes in the images are simple because both bands do not want to be over-dramatised.